Cookie Policy
Your privacy matters to us at TheReseller.co. We use cookies and similar technologies to enhance your shopping experience whilst maintaining transparency about our data practices.
Quick Overview
Essential Cookies
Required for basic site functionality, security, and your shopping experience on TheReseller.co
Analytics
Help us understand how you navigate our platform to improve your browsing experience
Advertising
Enable relevant product recommendations and measure advertising effectiveness
Functionality
Remember your preferences like language, currency, and personalised settings
Entity: M/s Brand Seller (operating as TheReseller.co)
Effective Date: 18 September 2025 | Last Updated: 18 September 2025
Understanding Cookies
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. Think of them as digital sticky notes that help our platform remember important information about your visit and preferences.
These files enable essential functions like keeping you logged in, remembering items in your shopping cart, and providing personalised product recommendations based on your browsing history.
Similar technologies we use include web beacons, pixels, local storage, and software development kits (SDKs) that work alongside cookies to enhance your experience on TheReseller.co.
Legal Compliance in India
Digital Personal Data Protection Act 2023
We comply with India's DPDP 2023 requirements, ensuring your data rights are protected whilst providing essential services.
- Clear consent mechanisms
- Transparent data processing
- Easy withdrawal options
Essential vs Non-Essential
Essential cookies operate under legitimate interests to provide core services you've requested.
Non-essential cookies require your explicit consent via our cookie banner, which you can manage anytime.
Cookie Categories We Use
Essential (Strictly Necessary)
These cookies are fundamental for website security, user authentication, session management, form submissions, and load balancing. Without these, core features like checkout and account access wouldn't function properly.
Analytics & Performance
Help us understand visitor behaviour, popular products, page performance, and site navigation patterns. This data enables us to optimise your shopping experience and improve platform functionality.
Advertising & Remarketing
Enable personalised product recommendations, relevant advertisements across Google and Meta platforms, and measurement of advertising campaign effectiveness to show you products you're most likely interested in.
Functionality
Remember your preferences including language selection, currency, region settings, and enhance features like live chat support and contact forms for a more personalised experience.
Technology Partners
Google Analytics & GA4
Comprehensive website analytics and user behaviour tracking to improve your shopping experience
Google Ads & Remarketing
Advertisement measurement, conversion tracking, and personalised product recommendations
Meta (Facebook) Pixel
Social media advertising optimization and cross-platform remarketing capabilities
Microsoft Clarity
Session recording and heatmap analysis to understand user interaction patterns
Zoho CRM
Lead capture, customer relationship management, and form attribution tracking
Our technology stack evolves to serve you better. Specific providers and cookies may change as we enhance our platform capabilities.
Cookie Reference Guide
Cookie names and durations may vary by browser and device. This list is updated periodically to reflect current implementations.
Managing Your Cookie Preferences
01
Cookie Banner Control
Accept All: Enable all cookie categories for full functionality
Reject Non-Essential: Only essential cookies remain active
Manage Settings: Customise categories according to your preferences
02
Browser Settings
Control cookies directly through your browser settings. Steps vary by browser version:
- Chrome: Settings → Privacy & Security → Cookies
- Firefox: Settings → Privacy & Security
- Safari: Preferences → Privacy
03
Advertising Opt-Outs
Manage advertising preferences through industry platforms:
- Google Ads Settings: adssettings.google.com
- Meta Ad Preferences: facebook.com/ads/preferences
- Your Online Choices: youronlinechoices.eu
Important Considerations
Data Retention
Cookie lifespans vary from session-based to several years, as outlined in our reference guide. Analytics and advertising data retention follows our partners' policies whilst aggregated data helps us continuously improve services.
Do Not Track Signals
We recognise browser DNT preferences, though industry standards vary. Your cookie banner choices take precedence for consent management on TheReseller.co.
Third-Party Content
Our platform may include links to external websites or embed third-party content like videos and login widgets. These parties operate under their own cookie policies.
Policy Updates
We may update this policy to reflect legal changes, new technology partners, or enhanced features. Check the "Last Updated" date for the current version.
Blocking cookies may affect website functionality including forms, chat support, and saved preferences. We recommend accepting essential cookies for optimal performance.
Contact & Support
Email Support
Questions about cookies or privacy?
support@thereseller.co
We typically respond within 24-48 hours
WhatsApp Support
Instant assistance available
+91-99777-08399
Business hours: 9 AM - 6 PM IST
Entity Information
M/s Brand Seller
(operating as TheReseller.co)
Registered in India
For grievance redressal or specific requests regarding cookie consent and data processing, please use the contact methods above. We're committed to addressing your privacy concerns promptly and transparently.
Contact & Company Information
Get in Touch with Us via:
📞 Call/WhatsApp: +91-99777-08399
📧 Email: support@thereseller.co
🌐 Website: www.thereseller.co
Follow Us:
Company Details:
Company Name: M/s Brand Seller
GST Number: 23HEPPK0336M1Z7
Bank Account Details(Current Account) : Account Number: 50430200000659 IFSC: BARB0TARUJJ (5th char is zero)
Important Pages:
Additional Policies:
Our Services Detailed Pages:
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